Mobile Ads

Mobile Ads

Mobile Ads is a service allowing providers to approach and introduce their products or services to MobiFone mobie subscribers via SMS Brandname, Ringback Tone, Flash SMS, USSD, Topup and Display Ads. Through Mobile Ads services, sales can reach out to their target customers with optimum budget.

I.THE DIFFERENCES OF MOBILE PLATFORM

  • The first Platform to include all advertising inventories from Mobifone: SMS, MMS, FlashSMS, USSD, Ringback tone, Top-up, Display Ads.
  • Diversification and optimization of communicating scenarios based on the combination of multiple inventories, ensuring flexibility and success for the campaigns of clients.
  • Outstanding Targeting System, analyzed and  according to numerous criteria from Mobifone.
  • Reporting System that is accurate, prompt and easy to follow.
  • One – time – only account registration on the system. Advertising agencies use inventories and create scenarios in whichever ways that suit their needs.
    • Save time on required procedures and documentations.
    • Save time on waiting for response from mobile network operators.
    • Save cost on human resource.
    • Grant permissions to advertisers within the Agency.
  • Inventory management and brand management to become easy and convenient as all statistics and information are updated on the system.
  • Accurate and Prompt automation over reporting and production comparing – checking with mobile network operators.
  • MobiAds supporting API synchronization with the systems from vendors.

II. MOBILE ADS SERVICES:

  1. SMS

Short Message Service (SMS) is a telecommunication protocol allowing the sending of messages in the form of short text (160 characters / SMS). This Protocol is available on most cell phones and some PDA with the ability to communicate wirelessly.

  • SMS Unique code
  • SMS ghép biến
  1. Flash SMS

Advertising via Flash SMS (CPM) means to display advertising SMS directly on the mobile screen of Mobifone mobile subscribers when the device is in rest mode. Subscribers can choose to read or deny reading the SMS. The on – screen display duration is 20 seconds. With this form of advertising, interaction from customers is unavailable

  1. Flash SMS Advertising via USSD (CPC) means to display advertising SMS directly on the mobile screen of Mobifone mobile subscribers when the device is in rest mode. Subscribers can choose to read or deny reading the SMS. The on – screen display duration is 30 seconds. This form of message is similar to SMS with 160 characters (letters and numbers). With this form of advertising, interaction from customers is available..
  2. TOP UP : is the form of adding money directly to the account of winning subscribers. Top up can be combined with SMS Brandname, USSD or Ringback Tone Services in campaigns with incentives for subscribers according to specific scenarios.
  3. MMS

MMS stands for Multimedia Messaging Solution. Each MMS message have the storage capacity of 2.5 Mb maximum, including text and images or sounds. The number of text characters can be up to 1000.

  1. Incentive Ads – MobiAds

Incentive Ads is an incentive advertising service, providing subscribers with advertising message for multiple products and services available on the market. After watching or finishing a task required by the advertisers, subscribers will receive Top up incentive in their mobile account.

  • Traffic on Incentive Site.
  • Mobifone Subscribers typing in wrong domain
  • Pre – paid Subscribers with no balance left in the main account.
  • Subscribers with less than 5.000 VND in the main account.

III. MANAGING AND REPORTING PROCEDURE:

  • Campaign Management
  • Scenario Management
  • Campaign Production Report
  • Daily Production Report
  • Message Look up Report
  • Quick Download and Download All options for Daily, Monthly Reports
  • Detailed scenarios for Call logs
  • Report realtime