The Fast-Moving Consumer Goods (FMCG) industry is one of the most competitive sectors in Vietnam due to its low pricing, high consumption rates, and short product life cycles. As a result, maintaining revenue and sustaining market position is a critical challenge that every FMCG business seeks to solve.
The Pareto Principle (80/20 rule) suggests that 80% of revenue comes from 20% of customers, implying that businesses must continuously nurture customer loyalty and retention. Consequently, many FMCG companies have implemented Loyalty Programs to drive revenue growth while fostering long-term relationships with consumers. Recognizing this need, GAPIT has introduced the Scan Bill solution to streamline promotional programs and optimize customer touchpoints.
1. What is scan bill?
Scan Bill is an AI-powered solution that extracts purchasing information from consumer receipts. By implementing promotional campaigns using Scan Bill, brands can effectively collect, analyze, and leverage high-quality shopping data to enhance their marketing strategies.
2. Why are leading FMCG companies adopting scan bill?
Time savings and easy implementation
Businesses seek a reward mechanism that is both time-efficient and easy to execute for both the company and its customers.
With Scan Bill, reward management and distribution become seamless as purchase information is automatically recorded and processed within the system. On the consumer side, participation is simple—customers only need to take a photo of their receipt and submit it via an app to claim rewards instantly, eliminating long waiting times.
This convenience not only increases post-purchase customer engagement but also builds trust and satisfaction, ultimately strengthening brand loyalty.
Optimized for products with unique packaging
Scan Bill is particularly effective for products with distinctive packaging, such as beverages, cosmetics, and health supplements. These products often have diverse shapes, sizes, and designs, making the integration of promotional codes challenging. With Scan Bill, all necessary information is already captured on the receipt, eliminating packaging constraints and ensuring a smooth promotional experience.
Data collection and customer management
In an era where customer data is invaluable for marketing strategies, Scan Bill provides a fast and efficient way to track and analyze purchase behaviors without modifying packaging designs or adding barcodes. When customers upload their receipts, businesses can automatically collect key data points, including purchased products, transaction value, purchase frequency, and store location.
By leveraging this data, businesses can identify key purchasing trends among their target audience, enabling marketers to make data-driven decisions for future campaigns and customer engagement strategies.
Cost savings on promotional code printing
One of the standout advantages of Scan Bill is the significant cost savings on promotional code printing. Traditionally, businesses had to print and distribute large volumes of unique codes or QR codes on product packaging, labels, or physical coupons, which was costly and complex to manage, especially for mass-produced items sold in supermarkets.
With Scan Bill, all promotional campaign details are seamlessly integrated into customer receipts. Consumers can simply scan and upload their receipts to participate in promotions, eliminating the need for printed codes. This not only cuts costs related to design, printing, and distribution but also reduces risks such as printing errors, code misplacement, and fraudulent activities.
Personalized shopping experience
Enhancing customer experience (CX) is a crucial factor in driving engagement and participation in promotional programs. Scan Bill optimizes CX by removing the hassle of manually entering discount codes or searching for promotional details. With just a simple scan and upload, customers can immediately access brand promotions.
Moreover, when customers actively opt in to receive notifications, they feel a greater sense of control and respect, as they can choose the information they wish to receive. This also helps brands avoid being perceived as intrusive with unnecessary messages.
>> Read more: [CJM] Customer Journey Map Design for FMCG Businesses: Enhancing Omnichannel Experience
3. Case study
GAPIT was honored to collaborate with the TH* brand to implement two Scan Bill campaigns: “Buy juice & win rewards – Ready for a fresh start” and “Buy ice cream & get a gift.” These campaigns not only attracted customer attention but also saved costs and time for both parties. Additionally, the campaigns provided valuable data that TH* leveraged to personalize marketing strategies and strengthen customer loyalty.
4. Key considerations for implementing scan bill
While Scan Bill offers numerous benefits, businesses should be aware of potential challenges when adopting this strategy:
- Technology infrastructure: Companies must invest in a robust and secure system to ensure seamless operations. Partnering with a reliable technology provider that offers data privacy and real-time user support is crucial.
- Customer communication & guidance: Clear and simple instructions on how to participate in the program are essential for maximizing adoption and effectiveness.
>> Read more: [Why Digital Transformation is a Must for Businesses by 2024]
We hope this article provides a clearer understanding of Scan Bill and its advantages. For consultation and implementation support, contact GAPIT here!