In the era of Industry 4.0, businesses are actively seeking automation in Digital Marketing, considering it both a prevailing trend and solution to align their brands and products with contemporary trends, elevating competitiveness, and positioning themselves for sustained success in the future.
1. What is Marketing Automation?
According to Oracle Corporation, marketing automation is defined as software designed to assist marketers in the strategic planning, coordination, and management of marketing activities across diverse platforms and quantify ongoing data, facilitating evaluation and optimization of the activity effectiveness.
The fundamental feature of marketing automation is the mitigation or complete elimination of repetitive tasks, such as, for instance:
– Send EDM
– Automated chat via Chatbot
– Post an article across various social platforms platforms
– Promptly adjust advertising activities based on the effectiveness of distribution
– Automatically collect and integrate data from marketing activities through various platforms
2. Why do we need Automation in Digital Marketing?
Time optimization
Marketing automation solutions facilitate Marketers to minimize involvement in superfluous, time-consuming tasks so that they can redirect their time toward addressing strategic issues that transcend the capabilities of technology to replace humans.
Cost savings
Marketing automation has the potential to optimize a company’s budget. Rather than allocating funds towards hiring personnel for repetitive tasks that can be entirely addressed by technology, businesses can channel their resources into more critical and breakthrough decisions and tasks like strategic issues.
Enhance relationships with target customers
A notable benefit introduced by Marketing Automation is its capacity to enhance personalization, particularly through email. Personalizing customers fosters connections with both target and potential customers from the onset of their engagement with the business. Comprehensive customer information, encompassing full names, phone numbers, email addresses, visit frequency,… is stored in the data system to facilitate enhanced and tailored interactions with customers.
Furthermore, marketing automation personalizes relationships with individual customers by implementing customer care programs and campaigns aligned with their demands, nurturing long-term relationships.
Comprehend customer insight
Marketing automation enables marketers to monitor customer details, purchase rate, and the specific products/services customers have viewed, opened emails, the links clicked within those emails, and the completed forms so that businesses gain precise insights into the preferences and desires of potential customers. Therefore, marketing automation assists marketers in expediting the process of understanding and capturing customer insights.
By automatically monitoring and storing customer behavior information; categorizing and dispatching marketing and customer care messages; reporting the real-time campaign efficiency, GAPONE – the Marketing Automation solution crafted and developed by GAPIT, stands as a premier option for e-commerce enterprises aiming to achieve significant breakthroughs in sales.