On the morning of December 8, 2022, GapOne, the Omnichannel Marketing Automation platform researched and developed by GAPIT Communications, was proudly recognized as one of the Top 10 “Make in Vietnam 2022” Potential Digital Products by the Ministry of Information and Communications.
Highly regarded by a panel of judges composed of digital technology experts, renowned scientists, and esteemed ICT journalists with years of industry experience, GapOne—the Omnichannel Marketing Automation platform (for automated multi-channel marketing and customer care)—secured a spot in the Top 10 Potential Digital Products, affirming its effective application in Vietnam’s digital transformation journey.
Over 17 years of development, GAPIT Communications—the developer of the GapOne platform—has continuously listened and gained a deep understanding of the challenges and difficulties that businesses across various industries and sizes face in the digital transformation of Marketing and Customer Care activities. Particularly in a rapidly changing market, GAPONE was created with the mission to “solve” these challenges and bridge the gap between businesses and their customers that GAPIT has committed to addressing.
GapOne is an omnichannel marketing and customer care automation software, offering four products with specialized features that support data analysis, maximize the use of data resources, and optimize marketing and customer care campaigns for high conversion efficiency.
Additionally, GapOne provides two growth toolkits specifically designed for the Zalo channel and e-commerce websites, helping channels achieve optimal growth at minimal cost, with the ultimate goal of driving sustainable revenue growth for businesses.
In its first year of launch, GapOne has helped partners across a wide range of industries—from education to insurance, including companies like FWD, VNPT, Julyhouse, Lechamp, X3 English, Sablanca, Mobihome, and others—optimize impressive growth metrics. Increases in customer reach, response rates to campaigns, and conversion rates are all vivid proof of GapOne’s efforts to bridge the gap between businesses and their customers.
“Participating in the Make in Vietnam 2022 Awards, we are proud to present a ‘Make in Vietnam’ product that delivers remarkable growth value to businesses and contributes to the national digital transformation effort. GapOne is continually advancing its multi-channel data collection and analysis features to support a wider range of industries such as education, healthcare, agriculture, and aquaculture. Our goal is to optimize the digital transformation of Marketing and Customer Care, fully leveraging the ‘black gold’ of data to achieve sustainable growth,” shared Mr. Max Dao, GapOne’s Product Director, at the awards ceremony.
The “Make in Vietnam Digital Technology Products” award is a national accolade organized annually by the Ministry of Information and Communications (MIC) since 2020. The award aims to honor outstanding digital technology products that are researched, designed, created, and produced in Vietnam. These products play a significant role in advancing digital government, the digital economy, and the digital society in Vietnam. They have a profound impact on transitioning citizens’ and businesses’ activities to the digital environment, thereby contributing to the country’s digital transformation efforts.