The Fast-Moving Consumer Goods (FMCG) industry is one of the most competitive sectors in Vietnam due to its low pricing, high consumption rates, and short product life cycles. As a result, maintaining revenue and sustaining market position is a critical challenge that...
Post-pandemic, businesses have shifted from merely reaching customers through advertising to engaging with them directly via messages or notifications in a more personalized manner. This approach not only reduces dependency on costly advertising campaigns but also...
Overview of FWD FWD is an insurance group of Pacific Century Group established in 2013 and is headquartered in Asia. FWD operates across various nations such as Hong Kong, Macau, Thailand, Indonesia, the Philippines, Singapore, Japan, Malaysia, and Vietnam. With its...
In the creation of a video, there are numerous stages to consider. This article aims to guide you through the comprehensive procedure of producing and publishing videos for your business. Prepare your camera and follow these instructions. 1. Video planning Before...
In recent years, Inbound Marketing has emerged as a prominent trend in the market, distinguished by its capacity to foster robust customer relationships grounded in trust. So what is Inbound Marketing? How many stages does Inbound Marketing have and what is the...
6. Recording for editing In the realm of video, certain individuals excel in filming while others exhibit proficiency in editing. Regardless of your selection, it is imperative to comprehend the workflow and challenges of both sides. For example, in the role of the...
Frequently, businesses embrace the opportunity to produce their first video. Significant financial resources are allocated towards an explanatory video for their homepage, however, the video production process experiences a deceleration once the project concludes....
In the context of the pandemic, many businesses have suffered significant consequences. To survive and adapt to these circumstances, businesses must modify their marketing strategies, focusing costs and resources on effective channels. A marketing strategy that can be...
On the morning of April 23, 2022, the GAPONE growth platform researched and developed by GAPIT Communications excellently won the 2022 Sao Khue Award presented by the Vietnam Software and Information Technology Services Association (VINASA). Under the Sao Khue Awards,...
For enterprises experiencing upward momentum, the manual tracking of existing and potential customer data can be a time-consuming and resource-draining endeavor.To address this problem, businesses are encouraged to adopt the comprehensive CRM system offered by HubSpot...
Amidst economic turmoil, the utilization of marketing tactics becomes increasingly pivotal, with Retargeting and Remarketing emerging as two prominent strategies in the marketer's arsenal. Yet, the distinction between these two methodologies often remains nebulous,...
In this article, GapOne will present the Growth Marketing trend and explore opportunities for optimizing customer experience. What is Growth Marketing? Growth Marketing has become a familiar concept for many businesses. Essentially, it is a marketing approach that...
“Technology for humanity” is the last goal of Marketing 5.0. instead of applying “technology” to activities, it focuses on leveraging technology to enhance customer experience and satisfaction, ensuring that all customers are satisfied. It is also the goal of a...