The Fast-Moving Consumer Goods (FMCG) industry is one of the most competitive sectors in Vietnam due to its low pricing, high consumption rates, and short product life cycles. As a result, maintaining revenue and sustaining market position is a critical challenge that...

In today’s business landscape, customers have more choices than ever before. This requires companies not only to offer high-quality products or services but also to create excitement that attracts buyers. This is where Promotion Campaigns play a crucial role. What is...

What is Word-of-Mouth Marketing? According to Anderson's (1988) formal definition, word-of-mouth marketing is a form of communication between two parties regarding the evaluation of a product or service, without the influence of advertising. Think about the last time...

Highly effective salesmen are individuals who consistently endeavor to enhance their earnings. They possess an unparalleled comprehension of the product, meticulously grasping every intricate detail including its strengths, weaknesses, and the intense market...

1. Multiple Login Options While it may be more convenient for your marketing efforts to require customers to create an account before placing an order, this approach does not always benefit your customers. You risk losing them if you do not offer a guest checkout...

In the rapid development of technology, traditional marketing is gradually transformed and being replaced by modern marketing. Marketing Automation is one of the most prominent modern marketing methods, offering numerous advantages to businesses, including cost...

Below are some essential sales skills that every salesperson should equip themselves with to succeed in their career. Let’s explore these together: 1. A Desire to Help Others The first and most important trait is a genuine concern for others and a willingness to help,...

Forums uploading videos After recording, editing, incorporating music and voiceover, and exporting your video for online compatibility, the next step involves publishing it on the internet, enabling your audience to commence viewing, sharing, and engaging with the...

Before starting an online business, what preparations are necessary? If preparations are required, what steps must be taken to capture market share and achieve sales? Let’s explore this together 1. Understand the Market and Competitors Before beginning any business...