About Vinaphone
For over two decades of development, Vinaphone has been a long-standing network operator and earned a distinguished reputation for its product and service quality, as well as its diverse telecommunications offerings. VinaPhone is committed to enhancing product quality and customer service through customer feedback from various channels and sources, both offline and online.
Target
– Wider dissemination: Gather customer feedback to augment customer care service quality
– Closer listening: Convey Vinaphone’s “Always listening to customers” message
– Enhanced sharing: Encourage customer contributions for product and service quality improvement
Approach method
Visualize the SUPO character as a representation of Vinaphone, fostering connections with customers, captivating the target audience, and engaging in meaningful communication and interaction by sharing stories that depict real-life scenarios.
Media method
Character-Comic/ Brand Materials/ Social Always On/
Big campaign Vinaphone Sharing
The character’s personality embodies the emotions experienced by customers when utilizing Mobifone’s services.
Results
120 posts in Facebook Fanpage
Reach: 951,400
Engagement: 147,838
10 Facebook Minigames
05 Livestreams
2,000 ideas sent to Vinaphone