Vpoint is a multi-purpose points card that can be used for payments at numerous stores within the Vpoint-affiliated community. The campaign emphasizes the convenience of the Vpoint card with the slogan “Vpoint Point Card – The All-in-One Solution!
Target
– Vpoint product promotion to customers
– Awareness augmentation of novel technology products with outstanding advantages for businesses (#merchants) and consumers (#end-users)
Approach method
Broaden your reach to potential customers through mass media, captivate customers by depicting real-life scenarios with common challenges, and offer convenient solutions that engage Vpoint users through entertaining content.
Media methods
Brand Materials/ Social Always On/ Media booking and production (PR, Video)/Digital Banner