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Optimize Marketing cost efficiency and actively engage with customers across channels at VNPT Thai Nguyen

by | 20/08/2024 | Case study

Overview of VNPT Thai Nguyen

Vietnam Posts and Telecommunications Group (VNPT) is a state-owned enterprise that focuses on investment, production, and business in the telecommunications and technology sectors in Vietnam. According to  VNR 500’s announcement – The ranking of the 500 largest enterprises in Vietnam published in 2012, VNPT held the third position.

VNPT is the second-largest state economic group in the telecommunications and technology sector in Vietnam, designated by the Vietnamese Government as an investor and enterprise with the authority to conduct business, operate, and exploit the first two satellites of Vietnam, VINASAT-1 and VINASAT-2.

The challenges encountered by VNPT Thai Nguyen

The desired solutions for VNPT Thai Nguyen should address these issues effectively, including:

  • Enhance the ZALO OA channel’s follower base
  • The cost of ZALO ad campaigns aimed at promoting the OA ZALO is not optimized
  • The expenses associated with customer care for non-Vinaphone phone number users are significant.

What challenges faced by VNPT Thai Nguyen

The desired solutions for VNPT Thai Nguyen should address these issues effectively, including:

  • Enhance the ZALO OA channel’s follower base
  • The cost of ZALO ad campaigns aimed at promoting the OA ZALO is not optimized
  • The expenses associated with customer care for non-Vinaphone phone number users are significant.

The solutions that GAPIT offers to VNPT Thai Nguyen

To address the issues faced by VNPT Thai Nguyen, GAPONE offers the following solutions:

  • Implement additional messaging channels for sending monthly telecommunication and service fee notifications to customers not using Vinaphone.
  • Utilize the customer care message chain on Zalo to organically attract more followers to the Zalo OA channel.
  • Optimize costs through a fall-back messaging mechanism and enhance time and human efficiency through an automated messaging system.

The outcomes following the implementation of the GAPIT solution

  • An 80% reduction in the costs of increasing Zalo followers, compared to running advertisements for the business’s Zalo OA.
  • The completion of a comprehensive customer persona with full customer data from multiple channels, including Zalo ID.
  • Optimize customer care for individuals not utilizing Vinaphone phone numbers
  • Achieve cost savings of up to 66.78% when sending customer care ZNS messages compared to sending SMS.