Forums uploading videos
After recording, editing, incorporating music and voiceover, and exporting your video for online compatibility, the next step involves publishing it on the internet, enabling your audience to commence viewing, sharing, and engaging with the video
Numerous platforms are available for video hosting, yet presently, YouTube remains the predominant and widely utilized platform.
If you inquire about the preferred online video platform among acquaintances, the prevalent response is likely to be YouTube.
YouTube is the foremost video hosting platform, ranking as the second-largest search platform and the second-most visited website globally, following Google.
Each day witnesses the consumption of over five billion videos on YouTube. Besides, the platform offers a cost-free avenue for uploading and optimizing videos for search purposes.
Beyond its extensive viewership, YouTube provides various features that render it a favorable option for video hosting. Because videos are hosted on separate channels, facilitates the establishment of a dedicated subscriber base. Individuals who subscribe to your channel are more inclined to engage with additional videos that you upload.
Within your channel, there is the capability to categorize videos into playlists, streamlining the accessibility of your content for your audience. As a social platform, viewers have the ability to engage with your videos through liking and commenting, presenting an additional avenue for interaction with your audience. Furthermore, YouTube presents a variety of advertising options, facilitating more intricate targeting strategies.
Although YouTube provides the advantage of reaching a broad audience without the expenses associated with uploading and hosting videos, there are drawbacks to this platform. While video ads serve as an effective tool for promoting your own content, the abundance of ads from other advertisers on the platform can potentially diminish the overall viewer experience.
How to establish media Video strategies
1. Twitter
Utilize Twitter videos to promote a recent blog post, interact with your audience, or guide viewers to a specific landing page. When introducing a blog post or content on Twitter, ensure your video is concise and compelling, as conciseness is crucial on this platform.
Short clips that are user-friendly generally yield optimal results. Consider pinning your video to the upper section of your profile to enhance its visibility.
2. Facebook & Instagram
During your morning commute to the bus or train, how many do individuals scroll through their smartphones to catch up on news and content from the previous night? There is a significant number but not everyone wears headphones.
Therefore, ensure that your videos are designed to be effective both with and without sound. BuzzFeed exemplifies expertise in silent autoplay, as evident on their Facebook. The success of their silent autoplay approach is attributed to the surge in mobile video views and the prevailing trend of how individuals scroll through and view content on social media. Their content often includes brief cooking recipes or how-to guides, complemented by easy-to-follow images or instructive text to describe unfolding events.
Did you know that Instagram pioneered the auto-play of videos in a muted format among social media?
Subsequently, Facebook adopted a similar approach so incorporating this type of video into your social media content creation is considered advantageous. While capturing someone’s attention swiftly and without sound may appear challenging, here are some recommended strategies to facilitate the process:
- Start your video with dynamic motion to captivate the attention of viewers as they scroll through Facebook.
- Opt for visually compelling videos for Facebook and Instagram (unless you are conducting a Livestream, which will be discussed further later on)
- Integrate text or captions to ensure that viewers can follow irrespective of whether the video is accompanied by sound.
3. Youtube
On YouTube, adopt a deliberate posting strategy. Consider YouTube as an extensive repository of video, attracting individuals seeking education or entertainment. With over 1 billion unique users reported monthly, it presents a remarkable opportunity on social media, doesn’t it?
Nevertheless, it is imperative to consider certain inquiries before uploading all your previously created videos to your YouTube account
- Can you generate the particular video content that audiences search on this platform?
- Is it necessary for these leads to be featured on your website?
- If your objective is to enhance widespread brand recognition, may YouTube prove to be a valuable platform for your endeavors?
- Build and expand a dedicated subscriber channel by producing educational content and information that are high-demand, and you will likely witness tangible success over time.
4. Linkedin
Over an extended period, LinkedIn was a social platform where video content received limited attention. However, users recently have the capability to upload videos and brands (whether representing a corporate brand or an individual’s personal brand), can now exercise greater creativity in their content.
5. Live video: Facebook and Instagram
While the conventional features on Instagram permit users to record short video clips for subsequent online posting, the novel live features on both Facebook and Instagram adopt a distinct approach, allowing users to post live video streams of their real-time activities.
When configuring video settings for Facebook Live or Instagram Live, ensure adherence to the procedures outlined in the initial section of this guide. By doing so, you will produce a live video of superior quality, distinguishing yourself from other broadcasts. In conjunction with these measures, there are additional considerations.
Take timing into consideration
Please remember that your live video will be streamed directly from the platform (either Facebook or Instagram) so they are primary platforms promoting your broadcasts. Conducting research on your Facebook/Instagram audience can provide their most engagement time with your posts.
Allocate time to devise a compelling title.
It is imperative that what the title describing the video is about and the reason for viewers to either follow immediately or replay the stream within a 24-hour timeframe. These are recommended headline formats:
- Straightforward approach: Occasionally, the most impactful titles succinctly convey the content of your video.
- Offer exclusivity: Titles implying exclusive content can significantly captivate viewers.
- Embrace uniqueness: Presenting unconventional, scarce, or peculiar content can enhance viewer interest.
Respond directly to comments.
A notable feature of Facebook is the capability for viewers to engage in real-time interaction by commenting and expressing approval (displayed as Instagram’s heart symbol). These comments and the number of heart icons are visible to all viewers.
Facebook Live enables analyzing essential statistics you want to monitor as you figure out its operation. Following the conclusion of your video, the application facilitates the assessment of metrics such as the number of live viewers, replay viewership, and the accumulation of heart icons (which dynamically updates as users continue to like your content from its conclusion until expiration).