Mobile Marketing, along with various other strategies, is straightforward and easily executable. However, for the successful development and execution of an effective Mobile Marketing campaign, it is crucial to consider the 5 key points.
1. Ensure brief, concise, and easily understandable content
Mobile Marketing advertisements, whether presented as text, videos, or images, are subject to content limitations such as character restrictions in textual documents and a maximum duration of 15 seconds for advertising videos in games,… Therefore, marketers must be diligent in ensuring that their content is brief, succinct, and transparent to connect the intended message with the target audience.
Even though the message is kept brief and concise, it is essential to include all key components such as greeting, product details, contact information, and expression of gratitude,…. The content within a standard message can contribute up to 50% to the success of a Mobile Marketing campaign.
2. Reaching the target audience
A crucial element in ensuring a successful mobile marketing strategy is the precise targeting of messages to the appropriate audience. Regardless of the quality of the content, it is superfluous to direct it towards individuals uninterested in products. Targeting the appropriate customers will significantly enhance their interaction rates.
Additionally, various advertising methods are tailored to specific target demographics. For instance, promotional content related to products or services targeting young individuals should employ suitable formats, like in-game mobile marketing, to effectively reach the desired audience and generate a more successful conversion. Hence, it is imperative to categorize the target audience and select the appropriate form of Mobile Marketing.
3. Messages should be dispatched at the opportune moment
The timeliness of message delivery is a crucial element in enhancing recipient interaction. Sending messages at an inappropriate time has the potential to cause customer irritation, leading to prompt message deletion, even the associated phone number being blacklisted or reported as spam. Consequently, marketers must diligently investigate the optimal time when recipients are most comfortable and receptive to interaction.
For example, the period from 7pm to 10pm is their leisure hours, striking a balance between not being too early or too late.
4. Optimize the message aligned with the local context
Optimize advertising messages based on location enhances accessibility, as users commonly focus their research on locations in their vicinity.
5. Experiment with innovative strategies to achieve optimal evaluation
Engage in diverse advertising methods to subsequently assess the most effective option for your product.
Hence, it is imperative to implement rigorous management and precise evaluation of advertising effectiveness. Presently, various methods and software tools are available to assist in the management and evaluation of advertising activities, and pinpoint errors to be improved.
Especially during this pandemic, Mobile Marketing has demonstrated its strengths. With people predominantly staying indoors and relying on the internet for various forms of entertainment: mobile phones have become a primary means of amusement; daily engagement with games, videos, online movies, and diverse social media. Storing content in the inbox or the recipient’s SMS contributes to brand recognition. Simultaneously, Mobile Marketing establishes a robust foundation, substantially promoting users to make purchasing decisions.