Omni-Channel is known as the multi-channel sales model, recognized as an effective business strategy that has gained popularity in recent years. However, not all businesses can swiftly adopt and apply this trend successfully. So how to implement Omni-channel effectively? How has Nordstrom – an American high-end department store chain successfully applied Omni Channel?
1. Determining factors for the success of an Omni-Channel strategy
According to Accesstrade, there are 3 main factors that determine the success of an Omni-channel strategy, including:
- Personalization: Comprehending your customers enables brands to personalize each touchpoint throughout the user’s purchasing journey, across multiple devices and locations.
- Fulfillment: Connecting online and offline sales channels facilitates a convenient shopping experience for customers, thereby boosting their loyalty.
- Customer: Businesses need to know the way of collecting and connecting data about consumer behavior, preferences, geographic, and demographic characteristics or even purchase history across all sales channels in one place.
2. Case study: How did Nordstrom successfully apply Omni Channel?
Currently, in Vietnam, GAPONE is the most optimal Omni-Channel Marketing Automation solution for SMEs due to its capability to:
- Increase website traffic and lower abandonment rate with the free Web Push Notification feature.
- Increase close rates and revenue by employing personalized Payment Reminder campaigns, meeting the specific needs of each customer
- Enhance customer experience with appropriate customer care campaigns, thereby stimulating additional sales and increasing revenue from existing customers.
Save the messaging cost to customers through a system of diverse messaging channels, including free channels such as Facebook, Web Push Notification, Email Marketing and paid channels such as SMS, Zalo, Viber, Voice.
Automated customer grouping, providing more accurate customer persona, thereby synchronizing with Target Audience on Facebook and Google advertising channels to increase revenue and advertising effectiveness.