Overview of MACALAND
The project NATURAL COSMETIC, which is entirely derived from MACADAMIA essence, was conceived for exploration in early 2016 and was formally established in January 2018 under the business name MACALAND COMPANY LIMITED.
Macaland is a cosmetics brand dedicated to utilizing entirely natural sources in its products, which are designed to meet specific health and beauty needs and celebrate the beauty of Vietnamese women.
Leveraging the valuable ingredient of Macadamia oil in its research, Macaland proudly offers customers high-quality products designed to nourish and protect the skin and hair safely and effectively, thereby meeting the needs of customers seeking to maintain and enhance their beauty.
The problems for MACALAND
The solutions required by Macaland must address its current challenges, which include:
- To streamline the management of customer data across multiple sales channels, it is imperative to centralize this data, enabling efficient tracking and categorization of marketing and customer care campaigns. As a retail enterprise operating in a competitive market, Macaland aims to enhance post-sale customer experiences to foster enduring relationships and bolster customer loyalty. Macaland intends to implement automated customer feedback collection processes following product delivery, thereby enhancing its business services.
- With its expertise in implementing post-sale customer care campaigns for numerous retail enterprises, GAPONE, with its centralized management and automated messaging system tailored to Macaland’s needs, along with its seasoned consultants in the retail industry, has been selected by Macaland to address its challenges.
MACALAND has partnered with GAPONE to implement the GAPIT solution, yielding remarkable outcomes.
The order confirmation campaign ran from January 26, 2022, to February 7, 2022
- 692 messages were dispatched to customers
- 24 OA were added based on order confirmation messages
Remarkable outcomes:
- 100% customer engagement in the campaign
- A 50% reduction in the implementation cost compared to other forms
- A 3.6% increase in the followers of business Zalo OA
- A 1% increase in the rate of customer feedback on Zalo