About NAPAS
NAPAS (National Payment Services) is a card brand issued by the Vietnam National Payment Joint Stock Company.
With the guiding principle of “One Connection – All Payments,” NAPAS aims to enhance user benefits by offering integrated payment solutions, ensuring convenient transactions anytime and anywhere with NAPAS.
Target
NAPAS endeavors to enhance the effectiveness of ongoing campaigns, broaden advertising channels, elevate brand visibility, generate a spillover effect and entice customers to adopt and utilize the NAPAS card and payment gateway.
Approach method
With extensive experience in brand and business collaboration, GAPIT has provided strategic media consultation to NAPAS and executed the majority of NAPAS’s marketing campaigns. In 2020, GAPIT initiated a 12-month comprehensive plan to promote awareness of NAPAS cards and payment gateways, centered around the message “One Connection – All Payments,” and enlisted Chau Bui as the brand ambassador.
Media Methods
Brand Materials/ Social Always On/ Digital Banner/ KOL/ Programmatic (Admicro, FPT Online, Adtima).
Results
- Reach: ~5,000,000
- Engagement: 668,000
- Shares: 1,798
- Comments: 30,223
GDN – Google Display Network
- Clicks: 180,733
- CPM 20,756,825
Sub-campaigns
Collaborate with banking institutions to execute communication campaigns, to enhance customer convenience, facilitating the widespread dissemination of media messages and content.