Post-pandemic, businesses have shifted from merely reaching customers through advertising to engaging with them directly via messages or notifications in a more personalized manner. This approach not only reduces dependency on costly advertising campaigns but also enables businesses to gain a deeper understanding of their customers, thereby crafting more suitable marketing, communication, and customer service strategies.
As businesses increasingly focus on customer-centric strategies, Zalo offers an ecosystem with features designed to enhance customer experience and optimize customer care efficiency. Supported by technology and automated data collection models, Zalo has naturally become a leading OTT application, and it is poised to continue its strong influence in the coming years.
Growth-Driving Scenarios via Zalo
The ebook “The Most Popular Application of 2022 and Growth Scenarios via Zalo You Shouldn’t Miss” reveals the limitless resources of Zalo and outlines the future direction of Vietnam’s most popular OTT application.
Moreover, we highlight the similarities between the growth philosophies of Zalo and GAPIT. Both emphasize the “symbiotic” growth and development of an entire ecosystem rather than the growth of individual businesses. Specifically, Zalo opens its platform to all associated technology platforms, ensuring that every business using Zalo receives tailored solutions that meet each brand’s specific needs.
And GAPIT is one such solution!
Positioned as an Omnichannel Marketing Automation platform, GAPIT helps businesses automatically collect and deliver information to customers across all channels where the business or brand is present.
However, a deeper understanding of GAPIT’s objectives reveals our strong emphasis on customer care activities. By leveraging the trust of existing customers, we assist businesses in strengthening their brand image, increasing revenue, and attracting new customer segments through customer care initiatives.
Within GAPIT’s customer care messaging solution, Zalo is always featured because it is cost-effective, convenient, and capable of actualizing various effective marketing, branding, and customer service scenarios.
Growth Scenarios via Zalo that Marketers Won’t Want to Miss!
In addition to being a platform that automates campaign deployments for businesses, GAPIT can also drive significant growth in both the short and long term with a set of specialized scenarios that have been successfully implemented with hundreds of clients.
The branding, marketing, and customer care scenarios via Zalo are solutions we offer to businesses and a topic we are most confident in. Although not all scenarios can be included in the ebook, those that are featured are the most compelling and have proven results, as demonstrated by the consultations and implementations we have provided for our corporate clients.
To read more about Zalo and the growth scenarios through Zalo meticulously designed by GAPIT, please leave your information to receive our ebook!