Recently, software and application developers consistently strive to innovate and deliver enhanced services to users. The emergence of messaging software facilitates convenient user connections in the context of our rapidly advancing society. Numerous applications necessitate user payments for sustaining operations, yet there exist others that remain entirely free while still providing exceptional experiences to customers.
1. Potential of Viber
Viber, established in 2003, is a notable illustration that enables users to engage in cost-free calls and messaging with their acquaintances and family members from any geographical location. Viber is compatible with a diverse array of devices and operating systems, including Android, iOS, Windows Phone, and Microsoft Windows,… Presently, Viber boasts approximately 1.3 billion users globally and is accessible in 190 nations across the world.
In Vietnam, this service utilization extends to 8 million individuals, predominantly concentrated between the ages of 25 to 34 years. This demographic is a highly conducive environment for businesses seeking to enhance their marketing strategies when there are predominantly young adults in the workforce with stable incomes and substantial consumption requirements.
Drawing upon these advantages, Viber Marketing has occurred, garnering adoption by numerous businesses. Viber Marketing employs two primary forms: messaging or sending product and service images, along with incentivized programs and discounts directed toward the business’s customer contacts. This approach ensures the prompt and precise delivery of information to customers without visiting the business’s website for access.
2. The advantages facilitated by Viber Marketing
Excellent chance to engage with great potential customers: By leveraging an application used daily, brands can effortlessly captivate customers. Viber facilitates communication between users and service providers at no cost. It is the juncture where sellers’ offerings and buyers’ needs intersect.
Quality: Viber offers an advanced environment enabling global communication for users.
Brand and performance: Through a platform facilitating interaction and transactions, businesses can simultaneously enhance awareness, foster loyalty, and drive conversions.
One to one marketing: Enables a brand to establish direct connections with consumers, promoting its image directly to their clients. Consequently, this approach encourages customers to explore brands and products through vivid and continuously displayed shopping experiences.
Strategic Service: Consulting and strategic account management with recommendations to facilitate business growth.
Consequently, Viber Marketing emerges as a preferred advertising form for numerous enterprises aiming for effective development. Leveraging its extensive user base, businesses can gain significant profits through this advertising form.
At present, GAPIT offers the Viber Messaging service, assisting in conveying more comprehensive information, visual images, and links to the requisite landing pages essential for business communication and marketing strategies.
With its clear and transparent reporting capabilities and cost savings of up to 40% compared to conventional SMS services, incorporating the Viber Messaging channel into their strategic communication channels in Marketing strategies is advisable for businesses. GAPIT is committed to delivering the most effective and top-quality solutions to businesses.