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Multi-Channel Messaging: Is more always better?

Multi-Channel Messaging: Is more always better?

With the rapid rise of mobile and internet users in Vietnam, not only SMS but also multi-channel messaging through OTT platforms and social networks has become a "fertile ground" for businesses to leverage in marketing and customer engagement. However, does sending...

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Scan Bill for rewards: Definition and applicability in FMCG

Scan Bill for rewards: Definition and applicability in FMCG

The Fast-Moving Consumer Goods (FMCG) industry is one of the most competitive sectors in Vietnam due to its low pricing, high consumption rates, and short product life cycles. As a result, maintaining revenue and sustaining market position is a critical challenge that...

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Promotion campaigns: A fresh take on familiar strategies 

Promotion campaigns: A fresh take on familiar strategies 

In today’s business landscape, customers have more choices than ever before. This requires companies not only to offer high-quality products or services but also to create excitement that attracts buyers. This is where Promotion Campaigns play a crucial role. What is...

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The key to achieving the status of a best-seller

The key to achieving the status of a best-seller

Highly effective salesmen are individuals who consistently endeavor to enhance their earnings. They possess an unparalleled comprehension of the product, meticulously grasping every intricate detail including its strengths, weaknesses, and the intense market...

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What is needed to prepare for selling online from home?

What is needed to prepare for selling online from home?

Before starting an online business, what preparations are necessary? If preparations are required, what steps must be taken to capture market share and achieve sales? Let’s explore this together 1. Understand the Market and Competitors Before beginning any business...

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